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Although reduction targets set in the EU's flagship food policy stole public opinion's attention at first, consumer behaviour and innovation are expected to have an equal, critical role to play in the path toward more sustainable food system.
Embedding the concept of sustainability in the way we produce and consume our foodstuff represents a challenge for the food systems as we know them today. But it also offers opportunities for growth, once it becomes clear how to lead the transition.
At the dawn of a new legislative term, Commission President-elect Ursula von der Leyen seems determined to increase the ambition on a new integrated food strategy that will involve the entire food supply chain, from farm soils to supermarket shelves.
Policymakers and relevant stakeholders want a further deepening of the Single Market, but they also value keeping 'the EU's main asset' safe from internal and external shocks. Celebrating its 25th anniversary last year, EU lawmakers called for a move away from simple rhetoric towards real delivery and completion of the market.
The concept of short food supply chains (SFSC), where intermediaries between farmers and consumers are removed, was introduced in the 2014-2020 CAP and has risen in recent years. According to a study carried out by the European Parliamentary Research Service (EPRS), …
