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Advertisement of e-cigarettes is expected to receive an increased attention by policymakers in the much-awaited revision of the EU’s tobacco products framework.
Tobacco consumption is the most significant cause of premature death in the EU, according to the European Commission. It is responsible for nearly 700,000 deaths every year.
Over the years, sales and marketing restrictions have piled up on food, drinks and alcohol products. Some are now beginning to worry about a “slippery slope” where tobacco-style regulations – and taxation – are being applied to a whole range of consumer products in the name of public health objectives.
According to the European Commission, tobacco consumption is considered the largest avoidable health risk and the most significant cause of premature death in the EU. Approximately 700,000 deaths every year are attributed to tobacco, while around 50% of smokers die prematurely.
