Vaping advertising in the EU

In Europe's Beating Cancer Plan, the European Commission announced a revision of the 2014 Tobacco products directive which also includes provisions for restricting the advertising and promotion of electronic cigarettes and refill containers. [SHUTTERSTOCK/LEZINAV]

Advertisement of e-cigarettes is expected to come under increased scrutiny by policymakers in the much-awaited revision of the EU’s tobacco products framework.

Despite existing restrictions on advertisements or promotions for e-cigarettes, liquids or refill cartridges, youngsters still seem particularly exposed or targeted.

In this series of articles, EURACTIV looks into the recent developments related to the responsible marketing of vaping products.

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